Articles

Why a high sales conversion rate can hide a weak coaching business

A high sales-call conversion rate can be useful, but it does not describe the whole coaching business.

How to use storytelling in fitness coaching marketing

How fitness coaches use storytelling in marketing: reflect the client's own story, take a clear position, design the customer journey and sell gently.

How to write clearer copy for your online coaching offer

Why writing is the fastest way to clarify and test your online coaching offer, with a process for drafting, refining and testing offer copy.

How to find content ideas for your online coaching business

Use audience research to write coaching content that answers real questions and helps suitable prospects understand your offer.

How to build an audience for an online coaching business

Lessons from a writer who grew his audience on X: teach a concrete skill, solve a painful problem, and treat distribution as a separate job from content.

When should a fitness coach start running paid ads?

Consider paid ads when you have a clear offer, a working client journey and a budget for a measured test.

How to decide what to sell as an online fitness coach

Choose an online coaching offer by matching a specific customer problem with a service you can deliver well.

How to improve engagement in a group coaching programme

Seven repeatable systems that keep an online group coaching programme active: accountability rules, weekly check-ins, hotseat calls, polls and referrals.

How to use Notion to manage online coaching clients

Notion can provide a structured place for coaching resources and a basic record of leads or clients.

Can you start online coaching without social media?

You can begin an online coaching business without an established social media following.

Lead magnets for fitness coaches: connect the free offer to the paid service

A lead magnet gives a suitable prospect a useful reason to begin a relationship with your coaching business.

How to follow up with online coaching leads

Following up with an online coaching lead means continuing a relevant conversation after the first expression of interest.

Should you have a business partner for online coaching?

A business partner can bring complementary skills and shared responsibility to an online coaching business.

What is included in the free Propane Blueprint?

The free Propane Blueprint includes a four-phase business plan, planning training, a session tracker, Notion client and CRM templates and an outsourcing template.

What is an automated selling system for online coaching?

Understand how an automated selling system connects coaching content, an offer and follow-up, and which decisions still need your attention.

What to prepare before your business-coaching onboarding call

The best preparation for a business-coaching onboarding call is a clear picture of your starting point.

How to make time to implement business coaching

Business coaching needs implementation time as well as time to attend sessions.

Are you ready to start an online coaching business?

Check whether you have a clear coaching service, a way to reach prospects and time to deliver before you start an online coaching business.

How much should you charge for online fitness coaching?

For the recurring group coaching model we teach at Propane, the starting price is £147 for the first six weeks, followed by £97 per month .

What does Propane mentorship help you build?

The Propane mentorship has two programmes: Launchpad builds your offer and first clients, Accelerator connects selling, delivery and ads with CoPilot support.

How to build a 90-day plan for an online coaching business

Use a four-domain review of body, balance, being and business to build a 90-day plan for your coaching business with weekly targets.

Is the Propane Fitness Mentorship A Scam?

Are Fitness Business Mentorships a Scam?

Should You Start A Podcast? 3 Things You MUST Have in Place

# Should You Start A Podcast? 3 Things You MUST Have in Place It's one of the most common questions we get from online coaches and Propane Business clients: *sh

Why Most Fitness Business Mentors Are Selling You Snake Oil (And How to Spot the Difference)

# Why Most Fitness Business Mentors Are Selling You Snake Oil (And How to Spot the Difference) We speak to a lot of personal trainers looking to move online. An

How to plan a realistic working day as an online coach

A realistic daily plan for online coaches using TickTick: categorise tasks, read the stats page, assign each Pomodoro to a task and time-block the week.

6 Stages to Your First Million as an Online Coach

6 Stages to Your First Million as an Online Coach When Yusef and I were trying to quit our jobs - him as a doctor, me as an accountant - nobody handed us a map.

Why You Feel Exhausted But Can't Remember What You Actually Did

# Why You Feel Exhausted But Can't Remember What You Actually Did You wake up. You have a plan. By 11am the plan is on fire. You spend the rest of the day firef

Should You Keep 1-2-1 Clients When Moving Online?

Should You Keep Some 1-2-1 Clients When Moving Online? It's one of the most common questions we get from personal trainers thinking about building an online coa

Everything I Learned in the Last 12 Months

I've been pulling together everything that actually stuck from the last 12 months. Here's what kept coming back. Goodhart's Law. You've probably heard it, but i

How to Avoid Burnout as an Online Coach (ft. Menno Henselmans)

# How to Avoid Burnout as an Online Coach ## Lessons from Menno Henselmans Most people approach burnout prevention the same way: push hard for weeks or months,

Why Your Meditation Practice Isn't Working (And What Kit Laughlin Gets Right)

# Why Your Meditation Practice Isn't Working Most people who try meditation quit within a few weeks. Not because they lack discipline, and not because meditatio

Should You Keep 1-2-1 Clients When Moving Online?

# Should You Keep Some 1-2-1 Clients When Moving Online? If you're a personal trainer thinking about transitioning to online coaching, you've probably asked you

The 6 Stages of Building a Million-Pound Online Coaching Business

# The 6 Stages of Building a Million-Pound Online Coaching Business I wish that somebody had shown us this map when we were trying to quit our jobs — me as a do

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The Incel Coach Mentality: Why You're Still Not Getting Clients The Incel Coach Mentality: Why You're Still Not Getting Clients Incels have a very specific worl

Eat the Frog

Is $10K Per Month Possible With the Propane Automated Selling System?

Why 'Pay on Results' Agencies Don't Work for Online Coaches

How We Made Our First Million as Online Coaches

Discover the 6-stage roadmap we used to build a 7-figure online coaching business—from full-time jobs to financial freedom.

The 2 Reasons Why Online Coaches Fail (And How to Succeed)

Is Online Coaching Hard? Success Tips for Coaches

How to Use TickTick as an Online Coach in 2025 – Full Walkthrough

Discover how online coaches can master productivity in 2025 using TickTick. Step-by-step guide, practical tips, and advanced features for coaches.

3 Essentials You Need to Start Online Coaching

ZAP TEST 83% of People in the UK Hate Their Job...

Propane Sales Team Application

Does the Propane System Work Outside of Fitness?

Does Propane run your coaching business for you?

Propane provides guidance, systems and feedback for building an online coaching business.

30 clients in 12 weeks: How does our guarantee work?

How to be more productive as an online coach: Open vs Closed To-do List

What does it cost to become an online coach?

How to reduce risk while moving from employment to online coaching

How to read the signs that it is time to leave employment, and a staged plan that reduces the risk of moving into online coaching.

Our thoughts on Gary V.