Articles

How to sell online coaching without relying on sales calls

Explain your coaching offer, answer buying questions and give prospects a clear way to enrol without a sales call.

Best Email Software for Online Fitness Coaches

Three simple ways to make money online

How coaching price affects selling, delivery and retention

Coaching price affects the buying decision, the expectations around the service and the resources available for delivery.

What to check when your fitness content gets less engagement

When your fitness content receives less engagement, check what changed before abandoning the channel.

5 Ancient Marketing Secrets from Marrakech

How much time do you need to start online coaching? (Three mistakes you're making)

How to set business goals for the new year

Why 'the grind' and hustle porn will kill your personal training business

Coaching Clients: The ultimate guide

Mike Israetel: Inside the mind of a fitness industry titan

How to beat Impostor Syndrome as an online coach

The 10 best apps for Personal Trainers

How To Run Your Fitness Business like the Pros

How to separate coaching revenue from the income you take home

Coaching revenue and take-home income are different numbers. A hypothetical worked example shows how to estimate what an online trainer keeps.

The 5 things that all successful Online PT's Do

How to organise delivery as your online client base grows

As your online client base grows, delivery needs a clearer structure.

How NOT to Start an Online Fitness Business

The Online Fitness Coach's Guide to Sales

Why 'women' aren't a good fitness niche

Software & Tech For Online Coaching

Exactly how we'd start PropaneFitness again

How organic content supports an online coaching sales process

Organic content works best as the last piece: paid ads build the email list, the list launches search-based content and that content compounds over time.

Why "Charging what you're worth" is a business killer

Why Joe Wicks is making more money than you as a fitness coach

How to increase coaching prices for existing clients

You do not have to increase an existing client's price simply because your public rate has risen.

How to define quality standards for online coaching

Quality standards turn a general promise of good online coaching into behaviours the team can deliver and review.

How to improve coaching operations with client feedback

SocialBee founder Ovi Negrean on delivering manually first, using client feedback to decide what to systematise and keeping a roadmap that listens without drifting.

How to divide roles in a growing coaching team

Steve Hall and Pascal Flor of ReviveStronger explain how they split front-facing and back-end roles, manage time and set realistic expectations online.

How to sell coaching ethically through email

Mike Samuels explains how to sell coaching through email without pressure: write copy that handles objections, build trust over time and keep the business simple.

How to make your coaching product easier to recommend

Mike Israetel on caring at scale, selling only what works and describing each offer honestly, with checks that make a coaching product easy to recommend.

How to build repeatable monthly coaching revenue

Repeatable monthly coaching revenue comes from a service people continue to use and a process for acquiring suitable new clients.

How to respond to setbacks in an online coaching business

Four learnable habits that shape how a coach responds to setbacks: defined tests, early launches, working on the constraint and delegating well.

How to stop preparing and start testing your coaching offer

Four habits that keep coaches preparing instead of testing an offer, and how to replace each one with a bounded test this week.

How to stick with one coaching business strategy long enough to test it

How online coaches stay with one strategy long enough to test it: match the calendar to the goal, remove engineered distraction and plan in 12-week blocks.

How to make a business decision with incomplete information

Most online coaches make business decisions the same way a contestant freezes under studio lights: gut instinct, rising panic, and a vague hope it works out.

How to set work boundaries when you run your own coaching business

Work boundaries help an online coach decide when work happens, how clients receive support and what waits until the next working period.

How to reduce task switching in a coaching business

Why more hustle stops working for online coaches, and how pull lists, a single north star and finishing projects cut task switching and free capacity.

How to capture coaching tasks before you forget them

Capture is the first stage of a coaching productivity system. Tools for fast task capture, a working memory file, reference filing and how to process inboxes.

How to prioritise coaching business tasks with the Eisenhower matrix

Most productivity advice is aimed at procrastinators.

How to keep a consistent message when social media trends change

Use audience feedback and platform data to decide which coaching content to create, test and repeat.

How to use social media without checking it all day

An organic social routine for coaches: schedule posts, run one feed and one search platform, test ideas in short form and repurpose without living in the apps.

How to demonstrate expertise as an online fitness coach

Credibility as an online coach comes from real results, real testimonials and steady work over time. A practical route to visible expertise without shortcuts.

How to build a useful sales funnel for online coaching

Most funnel problems start before the funnel. Stop the scroll, answer four buyer questions, state your price and sell to people who already have the problem.

How to handle a difficult online coaching relationship

A difficult coaching relationship needs a clear review of the issue, the service promise and the next appropriate action.

Should cold DMs be your main coaching acquisition channel?

Cold DMs are not a reliable acquisition channel. Validate your offer with your warm network first, then build an automated challenge sequence and run ads.

Why your fitness coaching ads get attention but no clients

Fitness coaching ads often fail because of emotional decisions, not creative. How to plan a test, read the data and avoid cutting or scaling too early.

Should you build your own coaching app?

Build a coaching app when it solves a demonstrated problem that existing tools or a simpler process cannot adequately address.

What to keep human when you automate a coaching business

Automation is useful for repeatable coordination in a coaching business.

How to research what your ideal coaching clients want

Research what your coaching clients want by finding the problems that repeat, surveying your audience and using their words in your marketing.

How to position your coaching offer around a specific problem

Position a coaching offer around one specific problem. Why a saturated market is not a competitive one, and how a clear niche makes your offer recognisable.

How to get your first online fitness coaching client

Sign your first online coaching client with a payment link, a messaging app and a referral message to your existing network. No website or app required.

Why client retention matters beyond the first coaching sale

Client retention affects how much acquisition work a coaching business needs to maintain its size.

How to forecast recurring income in a coaching business

A recurring-income forecast should explain how clients enter, continue and leave your coaching service.

How to test the price of an online coaching offer

Test a coaching price by changing a defined offer for a defined audience and observing more than the first sale.

How a free challenge connects to paid group coaching

How a free 14-day challenge converts participants to a paid group programme without sales calls, and how to measure the journey before running ads.

How group coaching works in an online fitness business

How hybrid group coaching works: an interactive curriculum clients join at any time, what the coach still does and how it fits with recurring pricing.

How to find the bottleneck in your online coaching business

Six places the bottleneck in an online coaching business usually sits: skills, offer, hiring, your own results, internal patterns and being the ceiling.

How many coaching clients do you need before leaving your job?

Work out the client numbers, costs and cash buffer you need before leaving your job to run an online coaching business.

How to grow beyond your first ten online coaching clients

Why online coaches stall at about ten clients and how an offer and funnel built for paid traffic breaks the ceiling.