Test a coaching price by changing a defined offer for a defined audience and observing more than the first sale. If the audience, message and service all change at once, the result will be difficult to attribute to price.
Record the service, price, payment frequency and commitment. Note the audience source and how people currently buy.
Collect the baseline counts: suitable enquiries, sales, collections and relevant delivery or retention outcomes. If the sample is small, say so.
You might be testing whether a higher price can support the promised delivery, whether a simpler payment explanation reduces confusion or whether the initial and ongoing arrangements are understandable.
Those are different questions. Decide which one the test should answer before choosing the change.
Explain the offer accurately to each person and honour the terms agreed with existing clients. Avoid silent price changes or invented scarcity.
If another material change is necessary, log it. Do not later present the result as a clean price comparison.
Choose a period and budget appropriate to the volume of suitable prospects and the service. A single decline does not prove the price is wrong, and one enthusiastic buyer does not establish repeatability.
Record actual reasons for declining. Keep "no reply" separate from a stated affordability objection.
Compare collected revenue, acquisition effort, client suitability and the cost of delivering the offer. A higher price with fewer clients can produce a different workload; a lower price can require more capacity.
Choose the next step from the evidence and uncertainty. The purpose is to find terms that suitable clients understand and that the business can reliably fulfil.
Related guide: How to separate coaching revenue from the income you take home.
For the wider process, read our guide to turning coaching enquiries into sales.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
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