An introductory price can help you test a coaching offer with your first clients. It works best when the client understands what is being tested, what support is included and what happens when the introductory period ends.
The aim is to learn from a real working relationship. Giving everyone indefinite free access may attract interest without showing whether people value the paid service.
Write down the service, its duration and the rate you intend to test later. Then decide why you are offering a reduced initial price. You might be refining onboarding, testing a delivery format or gathering feedback on the programme experience.
Do not invent a high "normal price" that you have never intended to charge. The explanation should reflect what you are actually offering.
Make the first payment, any later charge and the change date easy to understand. Explain whether continuation is optional and how the client can make that decision under the agreed terms.
Check the payment setup against the written offer. A clear sales message followed by unexpected recurring billing is still a poor experience.
Ask which instructions were unclear, what support helped and what they expected but did not receive. This gives you material to improve delivery.
If you request a testimonial, ask for an honest account and permission to use it. Do not make a positive review the price of receiving support. Feedback can be valuable even when it reveals that part of the service needs changing.
Look at engagement, delivery time, client feedback and willingness to continue. A quick signup at a discount does not establish that the full-price offer works. Equally, one client declining renewal does not prove the service has no value.
Decide the next price and service configuration from what you learned. Keep a record of which clients have which arrangement so you can honour it consistently.
An introductory offer should make the first experiment easier to understand. It should not leave either party guessing about the ongoing relationship.
Related guide: How to separate coaching revenue from the income you take home.
For the wider process, read our guide to delivering and retaining online coaching clients.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.