Choose an online coaching offer by matching a specific customer problem with a service you can deliver well. The format should follow that decision.
Starting with "I should sell a course" or "I need a membership" can leave you building something before understanding why someone would buy it.
Describe who you help, the problem they recognise and the change they want support with. Speak to suitable people about what they have tried and where they get stuck.
Keep their language in your research notes. Do not substitute an invented customer profile for actual conversations.
A self-directed resource provides information and structure. Group coaching can add shared support and scheduled guidance. Individual coaching can provide more direct attention and decisions tailored to the person.
These are different service commitments. Choose the combination that fits the client need and your capacity, then make the boundaries clear.
An initial paid version can help you learn what clients need, provided you explain what is available and fulfil the promise. If you use introductory terms, state how they differ from the later service.
Do not present unfinished delivery as a complete system or make positive testimonials a condition of a discount.
Estimate what the service requires at different client counts. Include support, administration and preparation as well as visible coaching time.
A group format may share some work across clients, but it does not make delivery costless or remove the need for individual judgement.
Use questions, engagement and delivery experience to improve the offer. Add a second product when it serves a distinct demonstrated need, rather than because a long product ladder looks impressive.
A focused offer that people understand and you can reliably deliver is a stronger foundation than several poorly defined options.
Related guide: How to organise delivery as your online client base grows.
For the wider process, read our guide to turning coaching enquiries into sales.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
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