A lead magnet gives a suitable prospect a useful reason to begin a relationship with your coaching business. To support sales, the free resource needs a clear connection to the problem your paid service helps solve.
A large download count alone does not establish that connection.
Start with a question your intended clients already ask. The resource should provide a useful answer or first step, while making it clear who it is for.
A broad giveaway may attract people who want the item but have little interest in the service. A narrower promise can make suitability easier to recognise.
Deliver what you promised. The resource should not withhold an essential answer merely to force a purchase.
Paid coaching can offer additional support, individual application or a more complete process. Explain that difference clearly rather than making the free material intentionally frustrating.
Decide how someone moves from receiving the resource to understanding the coaching offer. That could involve a relevant follow-up explanation, a challenge or an invitation to learn how the service works.
A PDF, video or template is a delivery format. The format does not replace the need for a coherent journey.
Check the signup page, resource delivery and follow-up using a test contact you control. Confirm that the same promise appears throughout and that the next action is easy to find on mobile.
Then examine suitable signups and eventual clients over a defined period. Mark attribution gaps rather than assuming every later sale came from the resource.
If people sign up but do not understand the connection to coaching, improve the explanation. If the resource attracts the wrong audience, revisit the promise and distribution.
A useful lead magnet is an entry point into a relevant relationship. Its success depends on what happens after the download as well as before it.
Related guide: How organic content supports an online coaching sales process.
For the wider process, read our guide to building a lead-generation process for online coaching.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
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