We get asked this a lot, and the discipline changes every time. Swimming. Yoga. Nutrition. Stress management. Sports skills. Music teaching. Cooking. The question underneath is always identical: your case studies are personal trainers, so does any of this apply to me?
The honest answer is that it works, and in our experience it usually works better than it does for a general personal trainer. That is not flattery. It is a consequence of how narrow your market already is, which we will come back to.
The reason is also less flattering to our method than you might expect. We do not teach yoga. We do not teach swimming either. What we teach is how to find the right people, sell to them without a hard sell, and deliver coaching to a group without your calendar eating you alive. None of those three jobs care what you coach.
Every coaching business we have worked with solves a specific problem in one of three areas.
Yoga sits in health, next to fat loss and stress management rather than somewhere exotic. The buyer is a person with a problem they cannot solve alone, who wants a specific outcome by a specific time. That is the same purchase decision whichever column you are in.
Beyond fitness we have worked with chefs moving into online culinary courses, yoga teachers running virtual memberships, psychotherapists selling resilience workshops, stress management experts, woodcraft teachers, classical guitar teachers, people helping divorcees find their feet, and someone teaching algebra. Justin is a chef who helps people in the catering industry with their non-culinary skills, and he has taken that well past six figures using this system.
Carl coaches swimmers. He ran his first launch with our system and made £6,450 from £350 of ad spend. He did not adapt the machine much. He wrote his own workshop content, because he is the swimming expert, and he plugged it into the same funnel we give every client.
He is not the only one outside the standard personal trainer mould. Alec made such a success of online coaching that he sold his gym to go fully online. Jerome works with professionals and coaches 40 clients online. Neil scaled a group programme to 70 clients. Ross is at £12k a month. Clients have applied the same structure to nutrition, stress management, sports skills, music teaching and cookery.
The pattern is consistent enough that we now expect it. When something fails, it fails on niche clarity or on execution volume, and almost never on the discipline.
Think about what actually makes you money as an online coach. It is three systems, and your discipline sits inside only one of them.
System one: automated selling. You run a short challenge or workshop, usually 14 days, that gives people a genuine result for free. They opt in from an ad or a post, they get coached by you for two weeks, and at the end you make one offer. The mechanism is identical whether you spend those 14 days opening someone's thoracic spine or fixing their evening cortisol spike. The emails, the landing page, the daily lesson structure, the pitch on day 12: all of it is content-agnostic.
System two: targeted ads. Meta does not know or care what you coach. It knows who clicked, who opted in and who bought, and it finds more of those people. A yoga teacher targeting desk workers with stiff hips is doing exactly the same job as a fat loss coach targeting new dads. Same campaign structure, same budget rules, same maths on cost per lead and revenue per lead.
System three: coaching delivery. Weekly check-ins, a group portal, a clear reporting format, never having the same conversation twice. This is where your discipline finally shows up, and it shows up as content inside a container we have already built.
The discipline changes the content. It does not change the machine.
There is a second reason it transfers. A good niche is a person, a problem and an outcome. "Yoga students" is not a niche. "Desk workers in their forties who want to touch their toes and stop waking up with a stiff lower back" is a niche. Teachers in narrow disciplines usually have a sharper answer to person, problem and outcome than a general personal trainer does, because the market forced them to specialise years ago. That is an advantage on day one.
We would be lying if we said nothing was different. Taking a yoga practice online comes with four real adjustments, and all four are solvable.
Your income has to stop being sold by the hour. Studio classes and one-to-ones pay per session, so your ceiling is the number of hours you can physically teach, minus the studio's cut. Group coaching breaks that link. You coach twelve people through the same twelve-week outcome at once, and your income stops tracking your diary. This is usually the single biggest shift, and it happens before any marketing does.
A membership of live classes is a weaker offer than a specific outcome. Plenty of people bought online classes in 2020 and have quietly stopped attending since. Another timetable of Zoom sessions competes with free YouTube and with every other teacher who did the same thing. An outcome does not: mobility for desk workers, easing recurring back pain, getting to a first inversion, or a pre and post natal programme. Sell the destination and use the classes as one of the ways you get people there.
Teaching a room and coaching an individual are different skills. In a class you cue the average person in front of you. Online you are accountable for one named person's result, which means intake questions, a starting point, a progression and a check-in they cannot ghost. Alignment and safety feedback still works, it just moves to video: fixed angles, fixed distance, submitted on a fixed day, answered with a screen recording where you talk over their footage. They can rewatch it as many times as they need.
Selling does not have to betray the practice. A lot of teachers feel that promoting themselves sits badly with what they teach. The way through it is the 14 day challenge, because you coach people properly for two weeks and only make an offer at the end, to people who already feel better. That is a demonstration rather than a pitch. If you would happily teach a free workshop, you already have the temperament for this.
There is also a natural back end. Once you have taken enough students through an outcome, teacher training and mentoring is the obvious second offer, sold to the people you have already helped.
None of these change the sales system. They change what you build inside it.
There is a single condition, and it is not about yoga. You have to be able to get a client a result.
If you can reliably take someone from where they are to where they want to be, the system will put that in front of more of them. If you cannot yet, then the work is on your teaching skill, not your marketing. Automating a weak offer only means more people find out it is weak, faster. We would rather tell you that now than take your money and watch it happen.
When someone asks "will this work for yoga teachers", they are rarely asking a factual question about yoga. They are asking whether it will work for them. That is a fair fear and it deserves a straight answer.
The parts we control are the systems, the structure and the troubleshooting from running this ourselves since 2010, across more than 5,000 coached clients. The parts you control are your niche clarity, the quality of your teaching and how many reps you put in. If your offer is not something people want, no funnel rescues it. If it is, the funnel puts it in front of the right people on repeat.
If you teach something other than general fitness, the first move is to write your offer statement in one sentence: I help [person] to go from [problem] to [outcome] via [mechanism] without [pain]. If you can fill every bracket without hedging, the rest of the system has something to work with. If you cannot, that is the job for this week, and it is the same job whether you teach yoga or algebra.
We work with coaches to get to 30 clients using these three systems, and we spend most of the first fortnight on exactly that sentence.
If you want to know whether your specific discipline and audience will hold up, book a call with our team. Bring your niche, your current client count and what you have already tried. We will tell you honestly whether we can help, including when the answer is no.
*DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
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