You can explain and test a coaching offer before you have a library of testimonials. Focus on a clear service, relevant competence and a useful explanation of how the support works.
Do not invent social proof or imply that someone else's outcome belongs to your service.
Describe the audience, the problem, the support and the commitment. Show what a client would do first and how you would help them through the process.
Clarity gives a suitable person something concrete to evaluate when a collection of past results is not yet available.
Answer a common question, explain a decision or walk through a hypothetical example. Label the example clearly and keep it within your competence.
Useful educational material can show how you communicate without pretending to be evidence of a client's transformation.
An introductory cohort can help you learn from paying clients if the terms and available support are clear. Fulfil the promise and request honest feedback.
Do not make a positive testimonial the condition of a discount. Ask separately for permission before publishing any identifiable feedback or result.
Ask suitable prospects what remains unclear. Some may want evidence you do not yet have; others may need a better explanation of fit, access or commitment.
Record the actual question and improve the offer or material accordingly.
Keep accurate records of the service and outcomes, with appropriate privacy and permission boundaries. When you later publish an example, include enough context to avoid implying that it is a universal result.
Testimonials can support a buying decision, but they do not replace a clear offer or reliable delivery. Start with what you can honestly demonstrate today.
Related guide: How to get leads and clients as an online trainer.
For the wider process, read our guide to building a lead-generation process for online coaching.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
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