Ask for coaching referrals when a client has a clear reason to recommend the service and an easy way to introduce someone suitable. The request should be optional and specific.
Can the client explain who you help and what the coaching involves? If the offer is difficult to summarise, improve that explanation before building a referral scheme.
A short public page or clear invitation can help the client share accurate information without having to sell on your behalf.
A positive conversation about the service can be a natural opportunity. Avoid turning every check-in into a referral request or making support feel conditional on promotion.
An illustrative request is: "If you know someone looking for this kind of support, you are welcome to send them this page. They can see how it works and decide whether to get in touch."
Prefer an introduction or link the person can act on. Do not assume that a client giving you a friend's contact details establishes permission for repeated marketing.
Keep any follow-up consistent with the person's response and communication preferences.
If you offer a reward, explain the conditions and how it works. Model the cost before selecting an amount. A discount or commission used in someone else's business is not automatically sustainable in yours.
Check the applicable requirements for your particular arrangement rather than improvising terms after a referral arrives.
Record referrals, suitable enquiries and clients where possible. Ask what helped people feel comfortable recommending you.
The strongest referral process starts with a service people understand and can recommend honestly. The system should make that recommendation easier, without adding pressure to the coaching relationship.
Related guide: How to get leads and clients as an online trainer.
For the wider process, read our guide to building a lead-generation process for online coaching.
See how Propane approaches building an online coaching business and decide whether the approach fits your next step.
Watch the Propane training *DISCLAIMER: The sales figures stated above and in this training are our personal sales figures or sales figures of our clients. Please understand our results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys any "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as consistent effort and action. If you're not willing to accept that, please DO NOT register for this training.
This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.