Signed two clients within two days
Signed six clients from my first 14DC. Fully engaged with the process
Now at 13 clients paying $97/month. Built out my 14DC and already seeing sales from it
Validated my offer and signed my first client within one week
Ran my first 14DC while six months pregnant, working full time, and raising children. Secured several sales
Achieved 100% conversion rate on three consecutive 14DCs
Maintaining a 33% conversion rate. Signed another 1-1 client at $100/month. Several prospect calls scheduled
Signed six new clients in under three weeks by improving consistency across my email and social media
Fifteen sign-ups and four sales from my first 14DC
Added two new subscription clients and four to my main program
Validated both my funnel and offer during my first 14DC. Signed two new clients and received strong feedback to improve
Signed my first 1-1 client after time off. Offer now validated
Completed 17 14DCs so far this year, with 18 total sales
Secured my first client for a 12-week program. Gaining traction from my social media content
Launched my first 14DC and signed five clients for my 8-week program
Moved my 14DC to WhatsApp. Noticed stronger engagement and easier client access
Signed a new client on my 6-week program
Booked several calls through new industry contacts
Second 14DC is generating over 200 leads, with 70 already in the Facebook group
Generated 30 leads for my 14DC. Ready to run them through and gather feedback
Two sales from my first 14DC. Both joined my group program
Signed three new clients by aligning my offer with seasonal niche demand. Focused on the CrossFit Open
Improved my media and presentation quality. Took feedback from hotseats and applied it to content creation
Secured my fifth client. Started from scratch and closed all sales organically through lead nurturing
Passed 1 million views on my YouTube channel. Latest video broke 7 figures
Signed my first client. Seeing early traction after steady effort
Signed my first client. Focused on structure, follow-through, and staying proactive
Joined the Inner Circle community this week after reviewing my progress. Felt ready to take the next step
Ran my first 14DC. Two sign-ups for my 6-week program, one converted to 1-1 coaching, and two warm leads booked for roadmap calls
Changed direction slightly with my 14DC and niche. Now getting 4,000+ likes and 100+ comments on posts
Ran ad campaigns with my business partner Jack. Achieved <30% of previous cost per conversion with a higher volume of sign-ups
Relocated to Bali and signed six 1-1 clients. Several more leads in the pipeline
Launched my first 14DC. Secured first sale just two days in
Closed one sale from my first 14DC. Signed two more clients through post-challenge promotion
Reached 13 active clients
Secured my first client since joining PB
Loving the process so far. Feeling confident about continuing with PB
Closed another sale
Signed my first client. Starting online coaching from scratch
Signed two 1-1 clients this week through increased social media activity
Signed my first client through Instagram after they saw my "About Me" post
Received great feedback from new starters about my sales calls. Felt appreciated for the supportive approach
Signed 10 new clients across January and February. Ran back-to-back 14DCs over three weeks, generating over 250 leads at under £3 CPL
Feeling more confident and excited about helping more people. Energy and momentum growing
Secured three clients from my first 14DC using the Day 5 pitch. Found a repeatable flow that works
Improving my outreach strategy and learning how to turn audience engagement into clients
Signed my first client. Huge milestone after weeks of consistent effort
Focused this week on time management and communication. Seeing improvements already
Reached key financial milestones with new sales and payments processed
Working with pre-collegiate athletes. Two clients already received scholarship offers. Planning to develop this into a 14DC
Promoting my first 14DC. Over 15 opt-ins so far with more coming in
Generated three opt-ins this week from social media. Seeing positive early signals
Seven clients joined my 14DC. Managing full-time work, three kids, and preparing for a fourth child. Maintaining high standards in content and delivery
Thirteen engaged participants currently working through my first 14DC
Closed two more sales. Confident in my sales and marketing improvements
Made my first sale. My coach noted strong attention to detail, fast execution, and willingness to challenge and ask the right questions
Closed two sales from my challenge (33% conversion rate). In-person coaching business remains strong
Signed client number 13. Secured guaranteed income for the next two months
Latest 14DC had the highest engagement to date—all participants matched to my niche
Signed another client this week via follower outreach
Challenge didn't convert, but brought in 36 leads—up from <20 in past four launches. Already planning the next one
Several clients now onboard after steadily building since October 2023
Several new sign-ups for my in-person course. Productive 1-1 coaching conversations happening too
Hired an assistant to reduce admin workload and focus more on coaching
Signed my highest-paying client so far. First one acquired through social media rather than referral
Signed my fourth client—a 12-month coaching agreement
More demand than ever for in-person coaching after improving my service marketing
Led a mindset session with a high-value client. Submitted a proposal for 3-month business coaching with another
Grew my business by over 700% between July and December 2024. Focused on BJJ strength and flexibility. Let go of imposter mindset and shifted to a niche I'm passionate about
Launched a men's mental health running group this week. Five people joined the first session and participated in an open discussion afterward
Now at five clients since joining. Aiming to reach 10 by end of February
Signed my first two online clients for a 6-week program. A third is pending confirmation
Noticed a major mindset shift—moved from hesitation to action and commitment
Experimenting with different content styles to see what works. Committed to improving with each iteration
Welcomed six new clients: three from my first 14DC, two from outreach, and one from a referral
Reached seven clients through outreach in the last month
Two more clients signed this week. Total now at 12 since joining PB
Most successful January to date. Signed five new clients and completed my first 14DC. Learned key lessons for future launches
Launched my first ASS and secured a sale directly from the live pitch
Prioritising community engagement and support. Confident it will pay off long term
Bringing strong energy and mindset into the program. Staying focused and progressing steadily
Signed two clients in week two of the program. Focused on reaching 10 quickly
Made sales this week through consistent test-retest execution. Offers now converting for both 1-1 and group programs
Spent time reflecting and simplifying. Let go of distractions and started focusing on long-term inputs
Consistently reflecting, checking in, and improving. Staying aware and intentional
Signed 10 clients within two weeks of joining. Following everything to a T and building confidence fast
Signed four clients at £149 each since joining just a few weeks ago
Signed five clients in the last two months after rebuilding from a slow period
Closed three sales: two from first 14DC and one using the Pretender Method. 100% close rate this week
Signed three new 1-1 clients using a new email nurture sequence
Implemented a €50 exercise subsidy for clients, simplified my tracking system, rewrote my coaching pillars, and helped several clients become pain-free
Three cold leads from my 14DC are now in serious buying conversations
Started from scratch 7 months ago as a physio. Now running a full online setup, generating over €3,500 in revenue—about 50% of course value recovered so far
Signed client number three by sticking closely to the outreach protocols
Turned a cold Instagram lead into a 1-1 client through simple conversation and consistent messaging
Three sales from my first 14DC of the year
Ran latest 14DC: secured three sales, one 1-1 client, and took two group coaching deposits. Planning 6–8 challenges in Q1